Podknife - Episode 112: Optimizing SaaS Trials with Alli Blum by UI Breakfast: UI/UX Design and Product Strategy

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Episode 112: Optimizing SaaS Trials with Alli Blum

Podcast |: UI Breakfast: UI/UX Design and Product Strategy
Publisher |: Jane Portman
Media Type |: audio
Podknife tags |: Business,; Design,; Interview,; Technology,; User Experience
Categories Via RSS |: Arts,; Business,; Design,; Technology
Publication Date |: Jun 22, 2018
Episode Duration |: 00:41:04

Description
iTunes Summary

Optimizing the trial-to-paid conversion rate is one the most effective ways to improve any SaaS business. Our guest today is Alli Blum, a SaaS onboarding optimization consultant. You'll learn how to define the user's path to success (and their common roadblocks), write onboarding emails based on research data, segment your users, and A/B test every step in your onboarding funnel.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Alli's consulting website
NomNom — Alli's favorite tool for aggregating customer feedback and user research
Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White
Final-Updated.pdf">Putting the (Onboarding) Cart Before the (Product) Horse — slides from Alli's talk at MicroConf 2018
The Sustainable SaaS: What Permaculture Can Teach Us About Building Software — Marie Poulin's talk recap from MicroConf 2018
Inside Growth at Wistia: The Process Behind Our A/B Tests — an article by Andrew Capland how they've ran over 150 A/B tests to improve their conversion rates
Recommender system (recommendation engine) — a Wikipedia article
Get Alli's free course on SaaS trial optimization
Follow Alli on Twitter: @AlliBlum

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