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Submit ReviewHypebot article "your-network-in-15-minutes-a-day.html">Growing Your Music Industry Network In 15 Minutes A Day" by Suzanne Paulinski of your-network-in-15-minutes-per-day.html">The TuneCore Blog.
Let me guess – you’re working on new music, but you keep hearing about the importance of having an engaged, growing fanbase and solid connections within in the industry in order to get ahead. But with a demanding day job and the time spent on that new music, your main thought is, “Who’s got the time for all of that networking and socializing?”
It’s understandable. Relationships take time and when time is something you’re constantly short on, how can any real connections be made? So you turn to the “get followers quick” schemes and pay for more followers/adds (and so on), with the hope of attracting industry connections alongside your growing numbers.
The thing is, that doesn’t work. It’s not sustainable and it’s not going to get you engagement and real relationships.
No matter how digital this business gets, real connections are always going to be your career’s best currency.
So how can you make connections that count when you feel like Father Time is not working in your favor?
Networking is a habit. Building that habit into your daily routine – for just 15 minutes a day – can really make a difference in your fanbase growth, as well as your industry relationships.
It’s all about batching tasks and staying focused on your ideal contacts.
#StopTheSpam. Blasting each new follower with a DM that says “Thanks for following, check out my music” does NOT count as making connections. Doing so, while maybe it gained you a few views, did NOT help with your career. These cheap, shallow gestures will not get you far in the long run.
Try picking a new follower and striking up a conversation. Ask what it is they do. Check out their work, comment on it. Then, once you’ve established a connection, asking them to take time out of their day to listen to your music will not seem like an annoyance, but rather a genuine request.
If you put true passion behind what you’re doing people will notice. If you put true energy into caring about them and what they have going on, they will reciprocate. And it only takes a few minutes a day.
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