Podknife - Episode 1 - Resetting Influencer Marketing with Gemma Craven by The Reset Podcast

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Episode 1 - Resetting Influencer Marketing with Gemma Craven

Podcast |: The Reset Podcast
Publisher |: The Reset Podcast
Media Type |: audio
Podknife tags |: Advertising,; Business,; Interview,; Management & Marketing
Categories Via RSS |: Business
Publication Date |: Feb 08, 2019
Episode Duration |: 00:47:35

For the debut episode of “The Reset Podcast,” show creator and host Laura Mignott (CEO, experience communications agency DFlash) welcomes Gemma Craven, SVP, Director of Social & Mobile at McCann Erickson, to discuss how to reset (and perhaps rename) “Influencer Marketing.” They discuss how to find authentically engaged influencers, what the implications are for the impending FTC crack down on fake ads, which companies are doing it right, and, of course, the Kardashians. Be sure to follow Gemma’s Instagram, which features amazing street art she captures on her runs throughout Brooklyn - @Gemsie This episode is sponsored by Bose, whose wireless QC35 noise-cancelling headphones are a key to our success! Credits:Creator and host: Laura MignottProducer: Sandy Smallens for Audiation.fmMixer: Matt Noble at The Loft in Bronxville, NYAdditional production: Bang Studios in New York CityOriginal Theme Music: Probe Rok --- Support this podcast: https://podcasters.spotify.com/pod/show/the-reset-podcast/support

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