For the debut episode of “The Reset Podcast,” show creator and host Laura Mignott (Co-Founder, brand marketing agency DigitalFlash) welcomes Gemma Craven, SVP, Director of Social Mobile at McCann Erickson, to discuss how to reset (and perhaps rename) “Influencer Marketing.” They discuss how to find authentically engaged influencers, what the implications are for the impending FTC crack down on fake ads, which companies are doing it right, and, of course, the Kardashians. Be sure to follow Gemma’s Instagram, which features amazing street art she captures on her runs throughout Brooklyn - @Gemsie

This episode is sponsored by Bose, whose wireless QC35 noise-cancelling headphones are a key to our success!

Credits:

Creator and host: Laura Mignott

Producer: Sandy Smallens for Audiation.fm

Mixer: Matt Noble at The Loft in Bronxville, NY

Additional production: Bang Studios in New York City

Original Theme Music: Probe Rok