Podknife - Episode #08 / The 3 W’s Part 2: The Big Fake W by The Brand Brothers

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Episode #08 / The 3 W’s Part 2: The Big Fake W

Podcast |: The Brand Brothers
Publisher |: Geekdom Media
Media Type |: audio
Podknife tags |: Advertising,; Business,; Technology
Categories Via RSS |: Business,; Business News,; Tech
Publication Date |: Aug 13, 2018
Episode Duration |: Unknown

Episode 7 gave us some of the great questions every brand maker must ask. But beware! There are pitfalls and traps you must be sure to avoid—false “buying logic” that the Fake branders consider deep revelations--but they lead down the deadly path of the shallow brand. The “Big Fake W” is one of them… The Brand Brothers - www.brandbrothersshow.com

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