In this episode Matt Alder talks to Doug Shaw from What Goes AroundThe importance of creativity in business is well documented, particularly when it comes to transformation and innovation. However what has become clear during my on-going research into recruiting innovation is that many companies struggle to think creatively.My guest for this episode is Doug Shaw, an HR consultant with a particular focus on creativity and collaboration.In the interview we discuss:    •    Why you don’t have to be a creative business to think creatively    •    Why creatively should be a coactive exercise rather than a coercive one    •    The business outputs that creativity collaboration can driveDoug also describes how companies can literally sketch their future into existence and give us his three key principles which can help companies to be more creativeSubscribe to this podcast in iTunes