This week, we address the critical levels of silliness we've detected in today's culture, from the debut of Drake's adorable alter ego Anita Max Wynn to the rise of cute-forward hypewear. We theorize as to why silly ass white boys are suddenly doing dances in crews, rediscover the influence of mid-2000s ringtone rap, and canonize a new generation of digital Merry Pranksters, including Joeyy, the Laundry Day boys, Sexyy Red, and others.

Links: Image boardThe birth of Anita Max WynnEvanDaGreat, Maxevasi0n, Laundry DayJerseyyJoe, Hugo Hilaire, That's My DawgZack Bia and Yeat getting sillyWhite guys dancing to afrobeatsChief Keef style on TikTok: one, two, three, four, five, six"Narcofashion" Polo trend in MexicoPlayboi Carti Is in His Hello Kitty Era on “EvilJ0rdan” – HypebeastAnonymous Club by Shayne Oliver Resort 2024 – Vogue RunwayCreature WorldBustaMove StoreKerwin Frost x McDonalds MerchTisaKorean silly merch also McDonalds Sprite song and Soulja Boy tribute? Dirty Decade: Rap Music and the U.S. South 1997–2007 – Matt Miller in Southern Spacestaffy-so-light-so-sugary-so-downloadable.html">'Laffy Taffy': So Light, So Sugary, So Downloadable – New York Times, 2006Rondell Conway snap rap cover story for Vibe magazine, June 2006Hurrikane on TikTok, Y2K Dallas style in Brazil, Dallas boogie style (2009)  9 ways Soulja Boy revolutionized today's hip hop culture – RevoltNettspend on Know Your MemeTimothee Chalamet's digital footprintGlorb – The Bottom 2 (Official Music Video) (SpongeBob AI rap?)