Employer branding is under pressure in many organizations at the moment, and layoffs and budget cuts are hitting the function hard. However, anyone with even the most basic understanding of employer and talent branding can see how short-sighted this is and how vital building an employer brand is for a company's long-term future. So how can we highlight the importance of employer branding and make employers see it as an essential function? My guest this week is Alex Her, Head of Employer Branding at GoDaddy and a global advocate for its importance. Alex has some excellent advice on illustrating impact and ROI and some interesting insights into the future. In the interview, we discuss: Current challenges and why employer branding is even more important now The offboarding experience Demonstrating strategic value and ROI What are the most powerful metrics? Storytelling Chat GPT, AI, and technology Doing the work What does the future of employer branding look like If you want to hear more from Alex, he is speaking at RecFest USA, which is taking place on the 13th & 14th of September in Nashville. Take it from me as someone who has been to RecFest many times; it is a unique and hugely valuable experience.  You can find out more here  and as a Recruiting Future listener, you can get 50% off the ticket price by using the promo code Recruitingfuture23 Listen to this podcast on Apple Podcasts.