Podknife - Ep. 472: How Beauty Brands Maximize Social Selling, with Julian Reis of SuperOrdinary by Fat Mascara

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Ep. 472: How Beauty Brands Maximize Social Selling, with Julian Reis of SuperOrdinary

Podcast |: Fat Mascara
Publisher |: Fat Mascara
Media Type |: audio
Podknife tags |: Fashion & Beauty,; Interview
Categories Via RSS |: Arts,; Fashion & Beauty
Publication Date |: Jan 20, 2023
Episode Duration |: 00:46:22

Whether you’re a beauty enthusiast looking for the next great product or you work in the beauty industry, this interview with Julian Reis, CEO & founder of SuperOrdinary, is a must-listen. He talks about the future of beauty shopping and explains how his company connects brands (think: Olaplex, Nécessaire, Ouai, Farmacy, Milk Makeup) with influencers and KOLs (Key Opinion Leaders) in China who sell millions of products via livestreaming platforms such as XiaoHongShu, Douyin, Kuaishou, and Taobao Live. Plus, we talk about the trusted relationship people have with their favorite influencers; why the creator economy is changing; and how his company’s new tool, GalaGala, is democratizing social selling so anyone—not just influencers—can make money if their friends or followers purchase a beauty product they recommend.

Sponsor links & discount codes: shopmy.us/collections/31511
Episode recaps with links: fatmascara.com/blog
Products mentioned on Ep. 472: shopmy.us/collections/110272
Private Facebook Group: Fat Mascara Raising a Wand
Social media: @fatmascara, @jessicamatlin, @jenn_edit
Submit a "Raise A Wand" product recommendation and be featured on the show: email info@fatmascara.com or leave a voicemail at 646-481-8182

Become a member at https://plus.acast.com/s/fatmascara.

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