Effective storytelling is a crucial part of hiring, flowing through recruitment marketing, employer branding, assessment and onboarding but does your organisation have a strategy that sits behind it? Knowing what kind of stories to tell and how and where to tell them is something that brings a considerable competitive advantage. So how can we all get better at telling our stories compellingly and effectively? My go-to storytelling expert is journalist, writer and tech entrepreneur Shane Snow. I'm delighted to welcome him back to the show to do a deep dive into storytelling strategy. In a world of challenging talent markets and virtual hiring processes, this interview is a must listen for everyone. In the interview, we discuss: Why business storytelling is important and what it can achieve The four elements of a great story Storytelling in employer branding and recruiting The three different types of business story Why should people care? How and where do you tell a story? Weaving storytelling into every piece of communication • A full transcript will appear here shortly. Listen to this podcast on Apple Podcasts