Bernice Chao continues to be recognized by her industry as an outstanding and creative leader. Even so, what impresses me about her is that she has partnered with Jessalin Lam to enable and empower untold numbers of other AAPIs to break through 'bamboo ceilings' by learning how to make themselves not only more visible to the powers-that-be, but also to themselves. Together they co-founded the now-global "Asians in Advertising" non-profit, host a biweekly podcast, and in November 2022 co-authored "The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers."