While not the most traditional path, equity crowdfunding can be a great way for cannabis brands to raise capital - but only if know what you’re doing. Here to walk us through how she’s successfully crowdfunding her CBD wellness brand is co-founder and CEO of Element Apothec Davina Kaonohi. 

Learn more at https://elementapothec.com 

Key Takeaways:

[1:05] Davina's background in e-commerce and how she came to start Element Apothec

[5:49] How Davina took inspiration from her aunt's homemade tinctures to formulate Element's CBD products

[7:48] Why Davina turned to equity crowdfunding and how she's successfully targeting investors

[11:36] Equity crowdfunding vs traditional crowdfunding

[13:38] How to create a killer marketing campaign through storytelling

[17:54] Element's efforts to bring transparency to CBD and do away with sketchy "proprietary blends" 

[24:04] Davina's goals to grow Element's product selection and expand the company over the next few years

[26:02] Where Davina sees the CBD skincare space heading over the next 3-5 years