Podknife - Ep 294 - Dispensaries Are Re-Engaging Old Customers Thanks to This New Platform by CannaInsider - Interviews with the Business Leaders of The Legal Cannabis, Marijuana, CBD Industry

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Ep 294 - Dispensaries Are Re-Engaging Old Customers Thanks to This New Platform

Podcast |: CannaInsider - Interviews with the Business Leaders of The Legal Cannabis, Marijuana, CBD Industry
Publisher |: Matthew Kind
Media Type |: audio
Podknife tags |: Business,; Interview,; Investing,; Marijuana
Categories Via RSS |: Business,; Investing
Publication Date |: Mar 09, 2020
Episode Duration |: 00:43:35

A big problem for cannabis retailers is how to re-engage once enthusiastic customers.

CEO of Happy Cabbage Andrew Watson tells us how dispensaries are using his platform to rekindle customer relationships.

Learn more at https://www.happycabbage.io

Key Takeaways:

Andrew’s background in cannabis and how he came to start Happy Cabbage
An inside look at Happy Cabbage, a data analytics and insights platform for the cannabis industry
Ways Happy Cabbage re-engages previous dispensary customers with highly targeted, personalized messaging
Analytic tools Happy Cabbage provides dispensaries that enable them to measure the success of their campaigns
Generating customer excitement through experiential events
Similarities between stripper economics and the economics of dispensary product placement
Dispensaries currently working with Happy Cabbage and how they’re using the platform to re-engage their customer base
Andrew’s experience with CanopyBoulder, a business accelerator and venture capital fund for the cannabis industry

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