Something like the half of all activity on the internet is fake. Yes, there are bots. But there are also fake websites that cater to bots. And then there are the ways real people adjust their behaviour to try to game the bots. Where does this leave the idyllic internet we were promised?

Former Gawker EIC and current New York Magazine writer Max Read tells us how what's fake infects what's real. Read his piece in New York Magazine "much-of-the-internet-is-fake.html">How Much of the Internet is Fake? Turns Out, a Lot of It, Actually."

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