Times are getting tougher for small businesses and trust levels are at an all-time low.On this week's podcast I'll show you how to make sure your marketing message is spot on.In this podcast we cover: - 3 Steps To Use Empathetic Marketing Effectively - How To Gain Trust and Make Sure Your Marketing Isn't Misinterpreted - What You Must Avoid in Your Marketing Message - And much more!---------------------------------------------------------------------------------Every 3 months 50 of the smartest and fastest growing small business owners in the UK get together in central England to network, brainstorm and strategise how they will grow their companies over the coming quarter.The next meeting is 18th-19th September near Warwick University.For this meeting we agreed to invite a select number of guests to “try out” the mastermind experience before deciding to commit to the programme.If you want to know more, go here and check out a sneak preview of what we'll be covering this quarter:https://danbradbury.com/me/---------------------------------------------------------------------------------My Books...Turnover Is Vanity, Profit Is Sanity: 9 1/2 Steps to Improving Your Profits & Cashflowhttps://www.amazon.co.uk/Turnover-Vanity-Profit-Sanity-Improving/dp/1691215333/Breeding Gazelles: Fast Growth Strategies For Your Businesshttps://www.amazon.co.uk/gp/product/B01F2R0MG2/ref=dbs_a_def_rwt_bibl_vppi_i0Show Notes:Harvard Business Review Study: https://hbr.org/2022/10/how-to-get-empathetic-marketing-right​