It’s a tough time for the mountain resort industry as the global pandemic continues to spread. Resort marketing teams are scrambling to figure out next best steps. Appropriate communication and timing is a moving target at the moment. What do you do with your summer business, season pass sales, cancellations? With the help of a team of marketing experts, we gathered more than 100 operators to dive into many of these challenges on this week’s marketing and communications Huddle.

Want to join in the next one or have any questions or comments? Email huddle@saminfo.com. We will be doing these weekly for as long as they make sense.

Our theme music is by Breakmaster Cylinder. The PodSAM adviser is Alex Kaufman, the Wintry Mix podcast guy.

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