Welcome to Episode 2144 of the Italian Wine Podcast with Stevie Kim’s Ambassadors’ Corner on Clubhouse. In this episode Cynthia Chaplin interviews enologist Salvatore Rizzuto and export sales manager Alessandro Pricolo,  Today’s learning objectives: How to market to new consumers and younger consumers Sustainability, innovation and experimentation in Sicily Co-Moderator - Cynthia Chaplin Cynthia Chaplin is a certified Italian Wine Ambassador, a sommelier with Fondazione Italiana Sommelier and a Professor of Italian Wine and Culture. She is a freelance consultant and the host of VOICES for Italian Wine Podcast and The Old Vine Podcast. She has spent 15 years specializing in Italian wine. Connect:  Facebook: https://www.facebook.com/people/Italian-Wines-in-English/100036868372598/ Instagram: https://www.instagram.com/kiss_my_glassx/?hl=en Linkedin: www.linkedin.com/in/cynthia-chaplin-190647179/  Guests Bio - Salvatore Rizzuto Salvatore Calogero Rizzuto from Sciacca is an accomplished enologist with extensive experience in the wine sector, marked by significant collaborations with prominent Italian and French wineries. He earned his degree in Viticulture and Enology from the University of Turin in 2005, enhancing his education with internships at prestigious wineries. Rizzuto began his career in Piedmont, working at renowned wineries such as Fontanafredda and Dezzani, and continued at Rudinì and Cottanera. Since 2008, he has dedicated his expertise to various Etna-based wineries, where he excels at enhancing the potential of the vineyards, highlighting the unique characteristics of the territory. Connect: Instagram: https://www.instagram.com/salvo_rizzuto_enol/ Guests Bio - Alessandro Pricolo ​​Alessandro Pricolo is a versatile professional with solid experience in commercial management and international sales, now focused on the wine sector. After obtaining his classical high school diploma from "P. Vannucci" in Perugia, Alessandro further refined his skills with a Master's in Hospitality Marketing and another in Hotel Revenue Management from Cornell University. He has gained significant experience in the promotion and sale of luxury products, such as the renowned white truffle, in international markets like New York and London, collaborating with prestigious brands like Dean & De Luca and Harrods. Prior to this, Alessandro worked with major hotel chains, where he acquired high-level hospitality and sales management skills. Now, Alessandro is channeling his energy and experience into the wine sector, ready to develop market strategies that enhance the global presence of quality wine products. Connect: Facebook: https://www.facebook.com/alessandro.pricolo  Instagram: https://www.instagram.com/alessandropricolo/  _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels:  Instagram: https://www.instagram.com/italianwinepodcast/  Facebook: https://www.facebook.com/ItalianWinePodcast  Twitter: https://www.twitter.com/itawinepodcast  Tiktok: https://www.tiktok.com/@mammajumboshrimp  LinkedIn: https://www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here https://www.italianwinepodcast.com/donate-to-show/  Until next time, Cin Cin! Follow Italian Wine Podcast for more great content - winery interviews from the Clubhouse sessions! Psssst…FYI, this show is our most popular show, find out why by tuning-in!