NBA All-Star DeMarcus Cousins discusses his new shoe deal with Puma, how he plans to stand out on the court and why he clowned KD's shoes mid-game. Later, Matt Halfhill and Nick DePaula analyze Puma's NBA re-launch so far and the brand's potential ahead.

0 – Intro

1:24 – Art Of Sport

2:10 – DeMarcus Cousins interview

5:00 – NBA's new color rules

8:13 – @PumaHoops Marketing

9:28 – “Wouldn'tna happened in the Pumas”

10:13 – Matt & Nick analyze Puma's re-launch

12:22 – Pulse on Puma from players

14:51 – Halo effect on Men's business

20:23 – Is Basketball a declining category?

23:12 – Puma not doing a signature shoe

32:02 – Impact of Jay-Z

33:57 – What do we want to see next?

38:52 – Branding & color approach

42:40 – Top 2019 Sneaker free agent targets