Welcome to Episode 2098, where we present a session recording from the wine2wine Business Forum 2023. Today’s episode is entitled “Uncorking the future of wine for Gen Z” and features William Predhomme DipWSET, IWA and Valentina Abbona of the Marchesi di Barolo winery. Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market-focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: This session explores the captivating world of wine marketing and promises to be an immersive experience that delves into the secrets of engaging the wine buyers of tomorrow. Led by William Predhomme, Italian Wine Ambassador & elder millennial, the presentation will not only showcase interactive strategies but also provide unique insights into the benefits gained through the ambassadorship experience.  Together, the speaker and the audience will uncork the potential of Gen Z’s wine preferences and explore how experiential marketing, paired with authentic relationships, can revolutionize the wine industry. This session will offer the opportunity to delve into the future of wine marketing and discover the limitless possibilities for your own business’s success. About the hosts: Valentina Abbona, 6th generation of the Marchesi di Barolo winery together with her brother Davide, lives a passionate and deep relationship with wine, is for her emotion, feeling, history, terroir and – above all – home. She attended the Bocconi University and graduated with distinction in Business Administration and then undertook several international exchange programs that took her from Manchester to Hyderabad (India) and again to New York, as well as to Shanghai, a city where she worked for about a year at a prestigious family-owned consulting firm. Together with her mother Anna, Valentina is now at the helm of the Cantine dei Marchesi di Barolo. William Predhomme is a highly accomplished leader in the marketing and wine industries. As the CEO of Predhomme Strategic Marketing, a Canada-based international marketing and distribution company, he has demonstrated his expertise in Wine, Spirits, and Food. Throughout his career, William has successfully guided numerous well-known brands to new heights using his insightful understanding of global market dynamics. His strategic marketing campaigns have resonated with consumers worldwide, establishing him as a skilled professional in his field. Beyond his marketing role, William is also a notable wine producer, making a mark on vineyards in Oregon, South Africa, and Ontario through his venture, Pearce Predhomme Wines. His wines have gained acclaim from industry peers and wine enthusiasts for their quality and character. William’s commitment to learning is evident in his impressive educational achievements, including the WSET Diploma, the Court of Master Sommeliers Advanced Certificate, and the title of VIA Italian Wine Ambassador in 2016.  Find more about wine2wine Business Forum: https://wine2wine.net/  _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/  Facebook www.facebook.com/ItalianWinePodcast  Twitter www.twitter.com/itawinepodcast  Tiktok www.tiktok.com/@mammajumboshrimp  LinkedIn www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!