Podknife - Ep. 204 - Twitter: Brand Behaviour Has Become Bland Behaviour | Sophie Trinder, Twitter Next by Social Minds

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Ep. 204 - Twitter: Brand Behaviour Has Become Bland Behaviour | Sophie Trinder, Twitter Next

Podcast |: Social Minds - Social Media Marketing
Publisher |: Social Chain
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Social Media,; Technology
Categories Via RSS |: Business,; Marketing
Publication Date |: Oct 24, 2022
Episode Duration |: 00:46:58

Brand Twitter has subscribed to one way of doing things for the last few years, following brandter trends and popular text meme formats. Now Twitter is politely asking us to stop. Here to walk us through its #RealTalk report among other learnings is Sophie Trinder, head of the company’s UK brand strategy team Twitter Next. She warns of drowning in the sea of same and, instead of following the platform’s supposed rules, has tips for brands on their tone, topics and community to ensure your brand stand outs by being uniquely itself. Expect to learn best practice for the bio, how the humble follow feature made a standout campaign execution, and what data says people really want to hear from brands (it’s not a RIP tribute to Her Late Majesty the Queen).

Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com">social.minds@socialchain.com

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