Welcome to Episode 2021 on Italian Wine Podcast, Masterclass US Wine Market With Juliana Colangelo Today she interviews They talk about the generational shift from boomers to millennials and how it is affecting the wine market specifically. How does the internet change consumer purchase decisions? What millennials and Gen X are looking for in buying wine? Lastly, how can the wine industry make connections with consumers across generations? More about today’s guest: Susan DeMatei holds a B.S. in Communications from Boston University and an A.S. in Viticulture from Napa Valley College. She is a Certified Sommelier with the Court of Master Sommeliers, and a Certified Specialist in Wine with the Society of Wine Educators. She has been awarded numerous awards for strategic & creative excellence for work within her marketing agency, WineGlass Marketing, that she founded in 2012. She is a columnist for Grapevine Magazine and a frequent freelance writer and speaker at conferences. Susan also is a instructor at the WISE Academy as well as Napa Valley Community College, and a repeat lecturer at the Institute for Enology & Viticulture at Walla Walla Community College and California Polytechnic State University. She is a contributing author of “Wine Sales and Distribution” for sale on Amazon and currently collaborating on a second marketing and sales textbook.  Connect: Website: www.wineglassmarketing.com  Instagram: https://www.instagram.com/wineglassmarketing/  LinkedIn: https://www.linkedin.com/company/wineglass-marketing/  Facebook:  https://www.facebook.com/wineglassmarketing/  Twitter:  https://x.com/WineGlassMktg  More about Juliana Colangelo: Juliana Colangelo is a leading communications and marketing professional for the beverage alcohol industry. Currently, Juliana is a Senior Brand Manager at Frederick Wildman, where she is focused on building their Italian wine portfolio. Prior to that, she led the California Division as a Vice President at Colangelo & Partners, the leading wine and spirits communications agency in the U.S. for over 10 years. During her tenure at C&P, Juliana led the development of the California office, growing the agency’s domestic presence to a dedicated office of 15 people with representation of leading wine companies such as Jackson Family Wines, Far Niente, Charles Krug Winery, Foley Family Wines and more. Juliana has completed her WSET Level 3 and her eMBA in Wine Business with Sonoma State University. In 2021, Juliana was named one of PR News’ Top Women in PR in the “Rising Stars” category. In 2022 Juliana became a Vinitaly International Academy Italian Wine Ambassador. Connect: Instagram: www.instagram.com/julezcolang/ Facebook: www.facebook.com/jules.colangelo/ Twitter: twitter.com/JulezColang   LinkedIn: https://www.linkedin.com/in/juliana-colangelo-mba-04345539/  _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/  Facebook www.facebook.com/ItalianWinePodcast  Twitter www.twitter.com/itawinepodcast  Tiktok www.tiktok.com/@mammajumboshrimp  LinkedIn www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!