Welcome to Episode 2015, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into- Potential for Direct to Consumer business development, and growth within Italian wine regions with Barbara and Daniel Fitzgerald Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: This session will present the concept of the Direct-to-Consumer business model as it relates to the wine industry, highlighting its importance in wine sales in the United States. It will identify the different sectors of D2C and present the main advantages of the D2C channel. The speaker will use 1) hard data from the last 30 years in California and the United States to demonstrate remarkable growth and success, 2) consumer data to illustrate trends in consumer evolution and what drives them, and 3) Current tourism statistics and demographics to support the potential of the D2C model for wine in Italy. The session will also provide practical insights and strategies for implementing successful D2C activities in the wine sector of our peninsula. Find more about wine2wine Business Forum: https://wine2wine.net/  _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/  Facebook www.facebook.com/ItalianWinePodcast  Twitter www.twitter.com/itawinepodcast  Tiktok www.tiktok.com/@mammajumboshrimp  LinkedIn www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!