We have a special marketing episode this week on The Dan Bradbury Podcast.In this episode we discuss: - 7 Steps to Allow Purpose to Guide Your Marketing Strategy - Detracting the people that you don't want as a customer - Unilever has 'lost the plot' by fixating on sustainability, says Terry Smith - Patagonia founder gives away all company profits to fight climate crisis - And much more!---------------------------------------------------------------------------------Take this quiz to see how you score on the 7 critical areas of business finance.https://danbradbury.co.uk/scorecard-finance/The average score of a CEO generating 8-figures or higher is 84%. Think you can beat them? Go here to find out.https://danbradbury.co.uk/scorecard-finance/---------------------------------------------------------------------------------Patagonia founder gives away all company profits to fight climate crisishttps://fundraising.co.uk/2022/09/15/patagonia-founder-gives-away-all-company-profits-to-fight-climate-crisis80/20 Sales and Marketing - Perry Marshall:https://www.amazon.co.uk/80-20-Sales-Marketing-Definitive/dp/B00KRXODP8/My Books...Turnover Is Vanity, Profit Is Sanity: 9 1/2 Steps to Improving Your Profits & Cashflowhttps://www.amazon.co.uk/Turnover-Vanity-Profit-Sanity-Improving/dp/1691215333/Breeding Gazelles: Fast Growth Strategies For Your Businesshttps://www.amazon.co.uk/gp/product/B01F2R0MG2/ref=dbs_a_def_rwt_bibl_vppi_i0