Welcome to Episode 1986, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into- A Conversation About LVMH's US Trade Strategy with Aygline Pechdo Regent, Adam Teeter Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual  reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session:  In this revealing session, VP of Trade Engagement and Advocacy Aygline Pechdo Regent will sit down with VinePair Co-Founder and CEO Adam Teeter to discuss how the company approaches US trade. They will explore how LVMH speaks to each brand differently and goes about brand building each in a unique way. They explore both earned and paid media and what makes the US trade both exciting and challenging. Find more about wine2wine Business Forum: https://wine2wine.net/  _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram www.instagram.com/italianwinepodcast/  Facebook www.facebook.com/ItalianWinePodcast  Twitter www.twitter.com/itawinepodcast  Tiktok www.tiktok.com/@mammajumboshrimp  LinkedIn www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!