Welcome to Episode 1977, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into- The Shapes & Sizes of Brand Ambassadors for Luxury Wine with Peter Yeung DipWSET, Matteo Lunelli Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual  reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session:  Brand ambassadors can be a key element in spreading the story and messaging of a winery. This is particularly important for luxury wineries, where sales are more brand-driven vs packaging or shelf placement driven. Brand ambassadors can take a variety of “shapes and sizes”, from being part of people’s jobs to a full team of brand ambassadors globally. This session will explore the role of brand ambassadors, how they add value, and the common archetypes of effective brand ambassadors in the context of luxury wine. Find more about wine2wine Business Forum: https://wine2wine.net/  _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram www.instagram.com/italianwinepodcast/  Facebook www.facebook.com/ItalianWinePodcast  Twitter www.twitter.com/itawinepodcast  Tiktok www.tiktok.com/@mammajumboshrimp  LinkedIn www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!