Podknife - Ep. 197 - LinkedIn: Talking Content Marketing for Today’s Workforce | John Williamson, LinkedIn by Social Minds

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Ep. 197 - LinkedIn: Talking Content Marketing for Today’s Workforce | John Williamson, LinkedIn

Podcast |: Social Minds - Social Media Marketing
Publisher |: Social Chain
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Social Media,; Technology
Categories Via RSS |: Business,; Marketing
Publication Date |: Aug 15, 2022
Episode Duration |: 00:44:11

LinkedIn is a favourite for personal brands and B2B lead generation, but the value doesn’t end there. In this episode we’re joined by senior content marketing consultant at LinkedIn, John Williamson, to find out what marketers might be missing in 2022. We discuss why personal profiles outperform Company Pages, which ad products and features are often overlooked, and where the opportunities lie outside of traditional corporate content.

Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

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