Podknife - Ep. 189 - Snap Inc: How Retailers Can Use Snapchat Ads for E-commerce | Samuel Bevan, Snap Inc by Social Minds

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Ep. 189 - Snap Inc: How Retailers Can Use Snapchat Ads for E-commerce | Samuel Bevan, Snap Inc

Podcast |: Social Minds - Social Media Marketing
Publisher |: Social Chain
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Social Media,; Technology
Categories Via RSS |: Business,; Marketing
Publication Date |: Jun 06, 2022
Episode Duration |: 00:37:48

Gen Z’s favourite messaging app isn’t just that anymore. Since Snap Inc. pivoted into a camera company, the Snapchat platform has become a destination for brands to make the kind of creative they can’t elsewhere. In this episode, we’re joined by Snap Inc’s director of emerging for EMEA, Samuel Bevan. In this, he explains how Snapchat is improving its organic products and ad tools to meet brand and shoppers’ evolving needs. Expect to learn the best combination of its ad suite for retailers, how its AR tech is solving business problems like returns, and how to reach people up to 34yo when they’re being their true self online. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com">social.minds@socialchain.com.

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