Welcome to Episode 1813, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into The UK Fine Wine Market In a Post-Pandemic World with Claudio Povero, Adam Lechmere, and Hermione Ireland Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. Abstract:  The UK has long been considered one of the most dynamic wine markets in the world, its supermarkets, fine wine merchants, e-commerce retailers and other platforms offering a dizzying choice. In any high street you might find a Feteasca Regala from Romania, an English Bacchus or a Ribolla Gialla from northern Italy, alongside more traditional offerings from a dozen classic regions. What does this wealth of choice mean for those who make and sell the wines – and the communicators who write, blog and vlog about them? What’s the most effective way of promoting a 50-year-old Tawny Port compared with a white wine from Etna? What’s the difference between selling a natural wine to 30-year-old in a trendy bar in Shoreditch, to getting your top cuvée into a fine wine merchant in Mayfair? Find more about wine2wine Business Forum: https://wine2wine.net/  _______________________________ Let's keep in touch! Follow us on our social media channels: Instagram www.instagram.com/italianwinepodcast/  Facebook www.facebook.com/ItalianWinePodcast  Twitter www.twitter.com/itawinepodcast  Tiktok www.tiktok.com/@mammajumboshrimp  LinkedIn www.linkedin.com/company/italianwinepodcast  If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!