In this episode, I'm joined by special guest Scott Oldford.

He shares some real marketing gems in this interview that will really have you thinking, including a discussion about diversifying traffic sources to mitigate risks in your business.

Scott is one of the world’s top business advisors & mentors and is the creator of various frameworks for scaling Online Businesses. He’s helped scale hundreds of businesses past 7-figures and his work has been seen by over 10 million Entrepreneurs across the world. Through being an Entrepreneur since he was a kid and having owned a number of 7+ figure businesses, he’s able to give a rare behind the scenes look across every pillar of business as a true mentor and advisor who’s “been there and done that”.Scott Oldfordhttps://www.Scottoldford.comBook of the WeekBuilding a StoryBrand: Clarify Your Message So Customers Will Listenhttps://www.amazon.co.uk/Building-StoryBrand-Miller-Donald/dp/1400201837/---------------------------------------------------------------------------------Take this quiz to see how you score on the 7 critical areas of business finance.https://danbradbury.co.uk/scorecard-finance/The average score of a CEO generating 8-figures or higher is 84%. Think you can beat them? Go here to find out.https://danbradbury.co.uk/scorecard-finance/---------------------------------------------------------------------------------My Books...Turnover Is Vanity, Profit Is Sanity: 9 1/2 Steps to Improving Your Profits & Cashflowhttps://www.amazon.co.uk/Turnover-Vanity-Profit-Sanity-Improving/dp/1691215333/Breeding Gazelles: Fast Growth Strategies For Your Businesshttps://www.amazon.co.uk/gp/product/B01F2R0MG2/ref=dbs_a_def_rwt_bibl_vppi_i0