In this episode of The Forum Podcast, Tiffany Hudson, co-founder of The Nova Collective, speaks with Dr. Jaci Devine, Research & Communication Strategy at The Nova Collective, about internal marketing best practices and storytelling techniques to use to get buy-in and generate traction for your company's programs.

How do you internally market the work you do? You may have the best diversity, equity, and inclusion (DEI) or Supplier Diversity program in the world, but it can fall flat without the proper internal communications strategy. We’re talking to Nova’s own Dr. Jaci Devine about internal marketing best practices and storytelling techniques we use to get buy-in and generate traction for your programs. We want workforces to see DEI as an opportunity and investment in personal & professional development, not a ‘check the box’ program. And that takes a Strategic Communications Plan.

This podcast is great for anyone tasked with sharing a message internally within your company or organization.

Learning Outcomes

• Understand the intersection of Business Objectives and Communication Objectives, and how they fit into a Strategic Communications Plan
• Recognize the core pillars of a communications plan (Audience, Sources, Channel, Tone
• Build capacity around best practices for positioning, storytelling, and planning D&I and Supplier Diversity communication

Presenters: Tiffany Hudson (The Nova Collective), Dr. Jaci Devine, (The Nova Collective)

--- Support this podcast: https://podcasters.spotify.com/pod/show/fwi/support