Fresh out of the corporate fitness training machine and ready to take on the world, best buds Jordan Pariseau and Tony Nguyen parter up with friend, Cole Robinson, to start their own company. They're experienced, energetic, and eager to crush it with their new business when Cole says the last thing anybody would expect, "what if we trained people for free?". Sounds great...but bills aren't paid with smiles and hugs, right? Wrong. Nearly three years later with several tweaks, countless doubters, and even more success stories, the team at F.R.E.E. Fitness is changing the fitness industry by providing an extreme value arbitrage and building a culture of overdelivering to their clients and friends every step of the way.