Welcome to Episode 1334 in which Marc Millon interviews Sandro Boscaini, Chairman/Co-Managing Director, Masi Agricola Spa More about Masi Agricola: Representing the sixth generation of family ownership and management, Sandro Boscaini heads Masi Agricola today, one of the most important vignerons and winemakers in Valpolicella. The historic Masi headquarters are in the center of Valpolicella, a lovely hilly area between Lake Garda and Verona. Differentiating the winery from others is the Boscaini family’s careful selection of specific vineyard sites, their use of indigenous grape varietals, and their respect for historic winemaking techniques from the region, which are constantly updated by Masi Technical Group. Coordinated by Raffaele Boscaini, Masi Technical Group is made up of experts from different disciplines — including agronomists, oenologists, and experts in quality control, marketing, and sales – and works with national and international institutions and universities. Some of its most important projects include innovations in the appassimento technique, which has been used to create a modern style of Amarone and has achieved international success. Appassimento is the traditional method used in the Veneto region to concentrate aromas and flavors in wine. Before vinification, grapes are laid out on bamboo racks in drying lofts over the winter, an ancient technique used for centuries in the region. Passed down through generations in the Boscaini family, this craft has been modified innovatively by the Masi Technical Group and is used today to make fresh and lively wines from dried grapes, notably Amarone. The APPAXXIMENTO® symbol signifies Masi’s expertise in appassimento in the 21st century and guarantees the authenticity and quality of Masi wines. To learn more about the company visit: www.masi.it/en More about the host Marc Millon: Marc Millon, VIA Italian Wine Ambassador 2021, has been travelling, eating, drinking, learning and writing about wine, food and travel for nearly 40 years. Born in Mexico, with a mother from Hawaii via Korea and an anthropologist father from New York via Paris, he was weaned on exotic and delicious foods. Marc and his photographer wife Kim are the authors of 14 books including a pioneering series of illustrated wine-food-travel books: The Wine Roads of Europe, The Wine Roads of France, The Wine Roads of Italy (Premio Barbi Colombini), and The Wine Roads of Spain. Other titles include The Wine and Food of Europe, The Food Lovers’ Companion Italy, The Food Lovers’ Companion France, Wine, a global history. Marc regularly lectures and hosts gastronomic cultural tours to Italy and France with Martin Randall Travel, the UK’s leading cultural travel specialist. He is soon to begin a regular series on Italian Wine Podcast, ‘Wine, food and travel with Marc Millon’. When not on the road Marc lives on the River Exe in Devon, England To learn more visit: quaypress.uk/ marcmillon.co.uk vino.co.uk quaypress.com LinkedIn: linkedin.com/in/marc-millon-50868624 Twitter: @Marc_Millon Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodcast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!