Welcome to Episode 1227 in which Steve Raye interviews Francesco Minetti of Well com, in this installment of Get US Market Ready With Italian Wine People, on the Italian Wine Podcast. Today’s episode is one recorded at the wine2wine Business Forum 2021. About today’s guest: Francesco was born in Alba and is the owner and CEO of Well com, the largest Italian wine communication agency. He has contributed to the international development of some of the most famous Italian brands, working for Protection Consortiums, large companies and boutique wineries. Co-presenter of the podcast “La retroetichetta”, he has developed a strategic methodology called identity-centered design and carries out academic research and mentoring for agri-food start-ups. After graduating with honors in Economics from Bocconi, he worked on financial market infrastructure in the London Stock Exchange group in Italy, England and Mongolia. For the past 10 years, he has lived between the Langhe and Milan. In addition to gastronomy and travel, he is passionate about personal growth, music and design. To learn more visit: LinkedIn: www.linkedin.com/in/francesco-minetti-98b44a6/ Website: wellcomonline.com/en/ More about the host Steve Raye: Steve Raye of Bevology Inc originally joined our weekly lineup with narrations from his book “How to get US Market Ready” - but everyone just loved him so much, we brought him back with this series of interviews that informs and inspires! Each week he speaks to industry professionals; guests who have gained valuable experience in the Italian wine sector and have insightful tips and stories that can help anyone who wants to learn about getting US Market Ready! To learn more visit: Website: www.bevologyinc.com/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodcast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!