Welcome to Episode 1207; Sophisticated importers, rigid wine writers and star sommeliers, how they set the wine market trends in Japan. Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About this Session Japan is Asia’s second largest wine market and the sixth largest importer of wine worldwide. For wineries wanting to export it represents a sophisticated market that is politically stable and one where long-term relationships are valued. It is a mature market with well-trained, knowledgeable and dedicated staff in the on and off-trade. Japan also boasts one of the most cultivated restaurant and bar scenes anywhere in the world. Japan’s top restaurants are destinations for gourmets from around the globe but especially from other Asian countries (in pre-pandemic times). As such they influence taste around the region. While Japanese wine consumers have traditionally been ‘Francophile’ the market is very broadminded and open to new or less well-known regions. Many of the more successful regions are supported by regional bodies / agencies who undertake local promotional activities. Key trends include sparkling wine, ‘low-intervention wines’, promotion of wine sets, changes in wine packaging. Experienced importers, many with decades of experience; dedicated wine writers, rather than ‘social media influencers’; and an army of trained sommeliers are among those who influence the market. All these positives need to be tempered by the knowledge that the aging population and deflation continue to constrain the market. About the Speakers Roddy Ropner IWA is a wine writer and researcher based in Japan, focusing on the Japanese wine market. He is also a Vinitaly International Academy Ambassador. His first career was with Christie’s auction house. The initial ten years as a specialist of Chinese porcelain were followed by ten years in management roles including Managing Director of Christie’s Japan. Connect: Instagram: roddyropner About the Moderator: Dario Bergamini DipWSET was born in Trieste and after completing studies in Oriental Languages in Venice, he went to the Tokyo University of Foreign Studies for a one year exchange program. Upon returning to Italy he had his first job in the wine industry working for a winery in the Chianti Classico area in Tuscany. Connect: Instagram: dario_tokyo Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, cin cin!