In this episode of Architecture, Design & Photography we sit down with Edmond Huot, Chief Creative Officer at Forward Design. Trent and Edmond discuss the intersection of aviation, design, and branding, touching on Edmond's early fascination with airplanes and his pursuit of artistic perfection. They explore the challenges of modern design in a technology-driven world, the role of client relationships, and key projects that shaped Edmond's career. The conversation also examines airline branding, focusing on aircraft livery aesthetics, the emotional connections airlines foster with passengers, and the impact of viewing scale on design. They break down the creative process behind livery design and how thoughtful branding enhances the travel experience.