Welcome to episode 1140, in which host Polly Hammond interviews Steph Duboudin, this week on Uncorked. In this episode, we welcome Steph Duboudin, an absolute powerhouse in Australasian wine marketing. With a wine career spanning over 20 years, Steph has been the Australia/New Zealand manager for Wine Intelligence and Decanter, Judge of the Wine Communicators of the Year Award for five years running, and Chair of Wine Victoria. Today, Steph shares her extensive knowledge on the state of Australian wine while we dive into my favourite topic: the future of wine marketing. We’ll talk changing markets and trends to watch for, data and ecomm, no and low alc, and what it took to sell wine in the longest locked-down city in the world. More about today’s guest: Stephanie Duboudin has over two decades of experience in Marketing Strategy, Brand Management, Innovation and Consumer and Category Insights in the food and wine industries. She is Chair of WIne Victoria and a Board Member of the Wine Communicators of Australia. Stephanie has worked in London, New York, China, Hong Kong, Canada and Melbourne with brands across the food and wine industries. Stephanie established the Wine Intelligence office in Australia/NZ for the global wine insights agency. During her time as Country Manager Australia/NZ with Wine Intelligence she managed projects across Australia and Asia for Dan Murphy’s, Accolade, Constellation, Lion Nathan, Treasury, Pernod Ricard, Brown Brothers, Wine Australia, NZ Gov’t, Delegats, Coles, WFA, McWilliams, Brown Brothers and De Bortoli. Prior to this Stephanie was a global brand manager in New York for the esteemed Kobrand Corporation, Marketing Manger for Yabby Lake & Heathcote Estate and Global Brand Manager for the Rathbone Wine Group. Stephanie has developed and launched numerous brands including Craggy Range and Foley Estates in the US and Yabby Lake and Heathcote Estate in Australia. To learn more visit: Food & Wine Insights: http://foodandwineinsights.com.au/ LinkedIn: https://www.linkedin.com/in/stephanie-duboudin-8ab05b1/ Referenced in the show: https://tourismmarketing.agency/ More about the host: Polly is Founder and CEO of 5forests. She splits her time between Barcelona, Auckland, and Napa, consulting, writing, and speaking about the trends that impact today’s wine businesses. She’s an advisor to New Zealand Trade & Enterprise, host of Uncorked with the Italian Wine Podcast, cohost of the Real Business of Wine with Robert Joseph, and, occasionally, a knitter. Polly is a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with behavioral Economics, and her wine work is based on insights into all the crazy and irrational reasons consumers engage with brands. With over 20 years’ experience in growing successful companies, Polly knows first-hand the challenges faced by independent businesses. She approaches each client experience with empathy and understanding for what it takes to adapt and thrive in the real world. To learn more visit: Twitter: @mme_hammond Instagram: @pollyhammond_ website: https://5forests.com/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodcast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!