Welcome to Episode 1129; How To Use Wine Apps For Sales/Market Share Welcome to Wine2Wine Business Forum 2021 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About today’s session: Wine apps have made some changes since they first hit the scene. For wineries is critical to optimize opportunities that wine apps can offer. Helping consumers get the right wine for them, collect valuable consumer data, and shorten the sales cycle are just a few examples of the benefits provided by wine apps. Which wine apps are still relevant? Which ones will impact your bottom line? And how can wineries use them to stay ahead of the trends and increase sales? Amy Gross, CEO of VineSleuth, is back to share an overview of the wine app landscape and give a deep dive into key apps to watch. She will suggest practical strategies for working with wine apps (both directly and indirectly), analyzing the data they share, and growing your business and digital footprint More about the Speaker: Amy Gross is the Founder and CEO of VineSleuth/ Wine4.Me, which uses flavor data and machine learning to make flavor-based wine, beer and cider recommendations. Her engaging personality and experiences in building VineSleuth have caused Amy to become a sought after keynote speaker on wine, AI and data integrity, personalization, and her entrepreneurial journey. More about the Speaker: Facebook: www.facebook.com/amy.c.gross.7 Instagram: @amy_c_gross Twitter: @AmyCGross Linkedin: www.linkedin.com/in/amycgross/ More about the Moderator Valentina di Camillo is Forty-one years old, from Abruzzo, Valentina loves yellow, a little less order, odd numbers, hates symmetry and does not distinguish right from left. She began her studies in Enology and Viticulture at the Faculty of Agriculture of the University of Teramo and in 2007 she graduated with a thesis on the socio-economic situation of Abruzzo wineries (after having wandered for months in the Abruzzo wine region). A young winemaker full of doubts and questions amidst a wine world full of confident, suspicious and impenetrable men. Valentina has been living full time in Abruzzo for more than ten years, taking care of Tenuta i Fauri, a family business, dealing with marketing, hospitality, and communication. Member and former delegate for Abruzzo of the National Association Women of Wine, member ONAV, former member of the Board of Directors of the Consorzio di Tutela dei Vini d’Abruzzo. More about the Moderator: Instagram: @valentina_dicamillo Twitter: @vale_dicamillo Linkedin: www.linkedin.com/in/valentina-di-camillo-205b9452/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show Until next time, cin cin!