Welcome to episode 1124, in which host Polly Hammond interviews Angus Hughson, this week on Uncorked. This week we are coming to you live from the Wine Industry Impact Conference in a very rainy Bendigo, Australia. My guest is the clever and witty Angus Hughson, a fella who wears many hats in wine including writer, critic, publisher, and digital media specialist. Today, we dive into the challenges facing Australian wine, what it’s going to take to excel, and what we need to know about the future wine consumer. Let’s get into it! More about today’s guest: Angus Hughson, PhD Angus is the Founder and Publisher at Winepilot with over 15 years of drinks writing and judging experience. This includes authoring the first imported wine guide in Australia, Worldwine, as Drinks Editor for Wish Magazine in The Australian for over a decade and regular contributor to Australian Gourmet Traveller Wine. He is the Australian Editor for Vinous and the Co-Founder and Co-Publisher of the Vintage Journal with Andrew Caillard MW, with whom he’s currently working on The Australian Ark, a definitive history of Australian Wine. To learn more visit: Winepilot: winepilot.com/author/angus-hughson/ The Australian Ark: australianark.com/ LinkedIn: au.linkedin.com/in/angus-hughson-8474438 More about the host: Polly is Founder and CEO of 5forests. She splits her time between Barcelona, Auckland, and Napa, consulting, writing, and speaking about the trends that impact today’s wine businesses. She’s an advisor to New Zealand Trade & Enterprise, host of Uncorked with the Italian Wine Podcast, cohost of the Real Business of Wine with Robert Joseph, and, occasionally, a knitter. Polly is a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with behavioral Economics, and her wine work is based on insights into all the crazy and irrational reasons consumers engage with brands. With over 20 years’ experience in growing successful companies, Polly knows first-hand the challenges faced by independent businesses. She approaches each client experience with empathy and understanding for what it takes to adapt and thrive in the real world. To learn more visit: Twitter: @mme_hammond Instagram: @pollyhammond_ website: 5forests.com/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodcast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!