Alloy was founded 4 years ago when Joel and his co-founders realized there was a huge lag between supply chain and the retail industry. From the very beginning, the company focused on customer centricity and invested most of its resources into R&D. Now, Alloy helps everything from small companies to Fortune 500s optimize their supply chain by connecting their data to customer demand. Focusing on customer experience for not only their customers but their customers, customer has been their key to success in this very competitive landscape of supply chain technology.

The main challenge when it comes to retail supply chain is the huge shift in consumer habits, partly due to e-commerce. Nowadays, consumers expect a seamless customer experience, an infinite amount of stock and personalized offers. However, realizing that that there is a direct mis match between customer demands and retail distribution, Alloy were really able to dive deep into this challenge and come up with solutions that are not seen on the market yet, that is why they have a growing base of some of the biggest names in retail. Alloy really wants to make sure that their clients supply chains are giving them a competitive advantage and they do that by helping retailers coordinate all the different moving parts of their supply chain.

The landscape and technology is constantly evolving, so how does a startup like Alloy adapt? You guessed it: collaboration. Right from the beginning Alloy was partnering with companies and made sure to be grounded to real world problems. As the number of partners and clients increased, the more they were able to take a holistic approach to resolving their clients’ pain points. Alloy’s future involves more effort on the data side through R&D, and more specialization of every element of the supply chain.

In this episode we discuss:

• [0.29] Who is Alloy?
• [9.45] Consumer Habits driving supply chain
• [18.09] A customer success story
• [25.18] Data and Collaboration
• [30.10] The future for Alloy

Resources and links mentioned:

• Alloy