Graphic designer Paula Scher grew up drawing pictures to escape a turbulent home life. Later, rebelling against suburban existence, she ventured to art school and became a hippie, and then art directed album covers in NYC. She’s been a partner at Pentagram since ‘91. In her ~50 years in the business she has blazed trails, upended boys’ clubs, committed “typographic blasphemy,” given form to the zeitgeist, and earned herself a reputation as one of the world’s most influential graphic designers. 

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Clever is created and produced by Amy Devers and Jaime Derringer, aka 2VDE Media, with music from El Ten Eleven and editing by Rich Stroffolino.

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