Matt arrives in Copenhagen to meet the MFB team, accompanied by his ex-fiancee Sally Skalski. Their hotel, built by a company called LikeLyfe, is sentient, powered by an advanced AI and subsidized by advertising. Matt grows suspicious of the hotel, while Sally comes to love the advantages of a totally personalized hospitality experience. Matt’s paranoia grows when it is revealed that the livestream itself is just meant to advance the career of a single MFB executive. He and Sally head back to New York where they move into the newest LikeLyfe apartment building, and their lives are ruined by a constant barrage of highly-targeted advertisements. Matt and friends learn to push back against the comfort and convenience of this late capitalist nightmare, taking back their identities and their independence.
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