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Entrepreneur Tools – What startups get Wrong working with Corporates

Podcast |: Startuprad.io - The Authority on German Startups
Publisher |: Jörn "Joe" Menninger
Media Type |: audio
Podknife tags |: Business,; Entrepreneurship,; Germany,; Interview,; Startups,; Technology
Categories Via RSS |: Business,; Science,; Technology
Publication Date |: Aug 19, 2021
Episode Duration |: 00:31:26

Description
Content Encoded

In this interview, we talk to Kate Pohl. She shares her experience on cooperations between startups and corporates from both sides

Kate Pohl shares her experience as part of our Entrepreneur Tools Series

Entrepreneur Tools – What startups get Wrong working with Corporates

It is absolutely key that they [startups and corporates] cooperate. You cannot … any longer have a one-stop shop, where one bank or company does everything. Kate Pohl, Senior Advisor

Subscribe Here

Find all options to subscribe to our newsletter, podcast, YouTube channel or listen to our internet radio station here: Link https://linktr.ee/startupradio

Entrepreneur Tools (EP)

This is a new series, within Startuprad.io’s YouTube Blog. We meet a lot of people and of course, we talk with some of them about the typical entrepreneur problems. Sometimes an entrepreneur solves known problems in a very systematic way, which we find great, or has great insights. In both cases, we will talk to him or her and bring you these recordings as entrepreneur tools.

We are looking forward to your feedback.

https://www.youtube.com/watch?v=NlF4aBwTomo&list=PLUbiCAQc22WtWCZ1yTVMvh56CcUbjC1bV

The Entrepreneur

Kate Pohl (https://www.linkedin.com/in/kate-pohl-5899766/) is a US ex-pat living in Germany. She has vast experience in commercial banking including stops at JP Morgan Chase, BNY Mellon, ABN AMRO, Citibank, and ING, as well as a Wharton MBA. At the time of the interview, she was working as a consultant for several startups. At the time of publication, she is Head of Banking Strategy at Traxpay. With her experience, we talk about frequent problems in cooperation between startups and corporates, their different way of thinking, and expectations.

The interview is a good starting point for thinking about your cooperation strategy, as a startup entrepreneur.

You can learn more about Traxpay here: https://www.startuprad.io/blog/we-are-nothing-like-greensill-says-frankfurt-based-traxpay/

The Questions to ask

To start: Make your market research.

What do corporates want?
How does my startup fit in there?
How do I get the right positioning?

To approach the corporate: More research.

Whom to approach?
How do I approach it?
How do I get in the first meeting?
How much do I tell in the first meeting?

For the final agreement:

Get advice on the final agreement!

Original post with all links and show notes: https://www.startuprad.io/blog/entrepreneur-tools-what-startups-get-wrong-working-with-corporates/

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