Entrepreneur Tools #6 – How to Start Thinking About Your Corporate Culture

You, as a founder will impact the culture, which than becomes a brand. Michelle Tsing, Entrepreneur, Investor, Mentor, Podcast/Radio Host

Entrepreneur Tools

This is a new series, within Startuprad.io’s YouTube Blog. We meet a lot of people and of course, we talk with some of them about the typical entrepreneur problems. Sometimes an entrepreneur solves known problems in a very systematic way, which we find great, or has great insights. In both cases, we will talk to him or her and bring you these recordings as entrepreneur tools.

We are looking forward to your feedback.

I learned that humans are basically good. Michelle Tsing, Entrepreneur, Investor, Mentor, Podcast/Radio Host

The Entrepreneur

Michelle Tsing (https://www.linkedin.com/in/laptopradio/) is an investor and entrepreneur. She hosts a weekly show on the Stanford University Campus radio, called Laptop Radio. She used to work at PayPal, Samsung, Cisco, and eBay. She is also a podcast host at Starting Y, based in Silicon Valley. In addition to that Michelle works with several startups as an advisor. She shares in our 6^th episode of entrepreneur tools her thoughts about company culture and how to start thinking about it. Company culture is a very complex topic and we are just scratching the surface here, but it is a good point to start.

The culture is usually the founder … think about your vision, your mission, and the values you care about. Michelle Tsing, Entrepreneur, Investor, Mentor, Podcast/Radio Host

Further Readings / Additional Ressources

1. Start with a self-assessment, good places to start are for example the book “The Four Agreements “
2. Look around examples for values

Great examples

• Paypal – Practise detachment
• Ebay – Humans are basically good
• Google - Don’t do evil
• Zappos your culture is your brand – Pursuit of happiness https://www.huffpost.com/entry/zappos-founder-tony-hsieh_1_b_783333

Every aspect of your company should correlate to your values. Embrace it not only in words but also in action. Michelle Tsing, Entrepreneur, Investor, Mentor, Podcast/Radio Host

Helpful Books (Affiliate Links)

• The Four Agreements https://amzn.to/3B8B3bD
• The Gift of Imperfection https://amzn.to/2WfTj3I
• Daring Greatly https://amzn.to/2Wnie5h

The Entrepreneur Tools Playlist

https://www.youtube.com/watch?v=NlF4aBwTomo&list=PLUbiCAQc22WtWCZ1yTVMvh56CcUbjC1bV

Feedback

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The Interviewer

This interview was conducted by Jörn “Joe” Menninger, startup scout, founder and host of Startuprad.io. Reach out to him: LinkedIn Twitter Email