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Emotional connection and the modern brand

Podcast |: The Marketing Companion
Publisher |: Mark Schaefer
Media Type |: audio
Podknife tags |: Business,; Comedy,; Management & Marketing
Categories Via RSS |: Business,; Careers,; Marketing
Publication Date |: Aug 06, 2018
Episode Duration |: 00:35:38

Mark Schaefer and Tom Webster discuss the growing challenge of establishing emotional connection in a world of declining loyalty and point to an amazing success at Spotify, the rise of anger on Facebook, and a revolution at LinkedIn. They also vanquish Mercury Retrograde.

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