I had the chat to interview Emma in London while we were both at a payments conference next to Tower Bridge. We hid away in a hotel employee only hallway to escape the noise of the conference. The looks of confusion we received from hotel staff; me with my headphones on and holding a microphone, and Emma trying not to laugh at the absurdity of the situation does come through at times during the interview. That all said, Emma is as about a sharp an expert on digital identity as there is in the space today. Her insights on the difficulty and the far reaching consequences of establishing digital identity standards are well worth the listen alone.