In this episode of The Sole Chronicles, co-host Muhammida El Muhajir recounts designing a custom Nike with Eminem and quelling he and his team’s issue with not having a sneaker deal during a car ride after personally picking up  the rap star from the airport en route to a performance. 

When Muhammida El Muhajir tries to recall why it was that she picked Eminem up from the airport,co-host Nekeda Newell-Hall chimes in that it was actually a practice she brought over with her from the NBA where they worked very closely with talent and often used rides from the airport or to events as sometimes the only one on one time to get with an athlete/artist to discuss pertinent business.

The Sole Chronicles highlights the experiences of two sports and entertainment industry veterans, Newell-Hall and El Muhajir shared while navigating the sports and sneaker industry, Hollywood, and corporate America as young Black women with roles and projects with The NBA, Nike, Jordan Brand, Global Brand Marketing Inc. (Diesel, Pony, Nautica), William Morris Agency, ICM, Viacom, Gatorade and more.

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