Emily Hicks is President and Co-Founder of FREDsense, a Calgary, Canada based biotechnology startup focused on the measurement of water quality. FRED stands for Field Ready Electrochemical Detector, which is the product that Emily—along with her FREDsense colleagues—invented, developed and brought to market. It’s used to detect trace amounts of chemicals in a water using a groundbreaking new approach. Her studies in biomedical sciences at the U of C eventually led her to work on the technology on which FREDsense is based. She is a named inventor in the 2013 patent related to that work. Amongst her wide variety of accolades, Emily has been selected as a Kairos Society Fellow, one of the Top 30 under 30 in sustainability in Canada, a National Nicol Award winner in 2014, the Parlee McLaws Females in Energy Scholorship, amongst many other awards. Emily Hicks is a passionate scientist and entrepreneur. In our wide ranging interview, she not only eloquently explains the FREDsense technology in terms we can all understand but also the pleasures and pitfalls of the entrepreneurial life. It's a candid discussion for which the answer to at least some of the questions will come as a surprise to our listeners. Our interview with Emily was recorded live at the INVENTURE$ conference in Calgary, in June of 2018.