Podknife - Embracing Demand Gen Amid Challenging Economic Times by Marketing Spark (The B2B SaaS Marketing Podcast)

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Embracing Demand Gen Amid Challenging Economic Times

Podcast |: Marketing Spark (The B2B SaaS Marketing Podcast)
Publisher |: Mark Evans
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; SaaS
Categories Via RSS |: Business,; Entrepreneurship,; Marketing
Publication Date |: Jun 29, 2022
Episode Duration |: 00:32:58

As B2B SaaS sales become more challenging, demand gen can be an important way for companies to attract, educate, encourage, and nurture prospects.

In this episode of Marketing Spark, Chris Roche talks about the benefits of demand gen and how companies can get started or ramp up their efforts.

We also talk about how B2B SaaS brands can leverage LinkedIn and experiment with TikTok.

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