My guest this week is Ellen Hyslop, co-founder of The Gist, a fan-first sports media brand based out of Canada (but serving the United States). In this episode, we talked about the early days of the business, what sorts of growth tactics they used when first starting versus what now works, how their user onboarding impacts the types of content that readers see, the various ad products they take to market, and where the business goes from here.