Leadership strategist and business speaker Greg McKeown is the author of two New York Times-bestselling books: Essentialism: The Disciplined Pursuit of Less and Effortless: Make It Easier To Do What Matters Most. The core of McKeown's philosophy of "Essentialism" is to identify what is absolutely essential — and then work to prioritize that, and eliminate everything else. McKeown encourages readers to recognize the trade-offs inherent in trying to "do it all so you can have it all." His framework is helpful for every important decision — in both the professional arena, and the personal.